Sunday, August 14, 2011

A raunchy summer

"30 Minutes or Less" It's been a hot summer for raunch at the box office, at least until recently. With six R-rated comedies having preceeded it on screens this summer, Sony's "30 Minutes or Less" is the last of the studios' louche laffers for the season, though it hardly brought the house down. Warner Bros.' "The Hangover Part II" leads the pack, with $253.8 million domestically, followed by Universal's B.O. shocker "Bridesmaids, with $166.8 million. The summer's crop of eight R-rated comedies (including the Weinstein Co.'s "Our Idiot Brother" ) is the largest of any summer since PG-13 ratings were introduced in 1984. The "Hangover" sequel had a considerable advantage over the summer's other R-rated comedies, following the first installment's massive popularity. But "Hangover II" also outgrossed the domestic total of popular family action franchise title, "Pirates of the Caribbean: On Stranger Tides" ($239.3 million). The genre improbably has outperformed other family and action titles: "Bridesmaids" out-earned "Kung Fu Panda 2" ($163.1 million), while Warner's "Horrible Bosses," with $110 million domestically, should surpass the studio's "Green Lantern," ($114.6 million). Among the remaining three offerings, Sony's "Bad Teacher," which launched June 24, has done exceptionally well, grossing $97.9 million through Sunday, while newer entries "Friends With Benefits" and "Change-Up" have so far collected $53 million and $28.5 million, respectively. It's hard to whether the later two R-rated comedies are losing ground because so many had already opened this season, or because studios roll out their most promising titles earlier. The Weinstein Co.'s Sundance pickup "Our Idiot Brother," starring Paul Rudd, launches nationwide the weekend of Aug. 26. Contact Andrew Stewart at andrew.stewart@variety.com

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